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African Journal of Food Science and Technology

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Mohammad Khan

Molecular Biology and Metabolic engineering Horticulture Department, University of Florida, USA


  • Short Commentary   
    Role of food quality assurance and product certification systems
    Author(s): Mohammad Khan*

    Usually speaking, food quality is a relatively heterogeneous term because it is directly linked to the individual perception of the purchaser. Quality of goods is definite as a three-dimensional type comprising of: search, experience and confidence. The dimension of search is replicated by the buyer’s individual observation of quality at the place of purchase using prior information. The dimension of experience is representative in the period after the artefact has been purchased. The third dimension (confidence) of food excellence can be observed as in the case of an average purchaser who rarely or not .. View More»
    DOI: 10.14303/ajfst.2020.007

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