+44 3308180992 Research Article
Influence of Project Management Practices on the Competitive Advantage of Convenience Stores in Kenya: A Case of Naivas Supermarkets in Mombasa Country
Author(s): Mohammed Tamam Daib* and Johnbosco Kisimbi
Project management practices are the fundamental guidelines that should be followed for the effective management of processes, initiatives or projects in organizations. Project management practices have largely been applied by firms to improve their performance, sustainability and competitive advantage. The purpose of the study was to evaluate the influence of project management practices on the competitive advantage of Naivas supermarkets in Mombasa county, Kenya. The study selected Mombasa county since it had experienced poor performance and closure of various convenience stores in the past five years. The study sought to establish the influence of project leadership, project communication, project risk management and teamwork amongst project staff on the competitive advantage of Naivas supermarkets in Mombasa county, Kenya. This study applied a descriptive survey research design. T.. View More»
DOI:
10.14303/2276-6502.2025.105