Last decade witnessed tremendous growth and adoption of artificial intelligence (AI) systems by the industry in various domains. Many businesses are still trying to transition and take advantage of the technology. Most of the emphasis has been on developing sophisticated algorithms, massive data collection and curation to train complex deep neural nets that provide near human performance in several domains such as computer vision and natural language processing. Despite this tremendous success, ML/AI algorithms are frequently criticized for not being fair and explainable. Moreover, the current global business landscape, target customer segments, socioeconomic, geopolitical and industry trends also affect how ML/AI based products need to be designed, secured, sustained and evolved so they continue to provide the maximum benefit to the target customers. Since organizations spend tons of money on developing the complex algorithms, churning lot of data to eventually arrive to an unexplainable predictive black box, a holistic customer and business centric approach to ML/AI products is required. This is especially important in the era of cyber warfare as security of ML/AI systems is more important than ever before for autonomous systems that make or assist humans on critical decisions. Even if those decisions are eventually revieweed by humans, their perturbation could trigger either a misguided response from a human or a chain of verfications from multiple humans. Finally, there might be a limit on how much one can acheive from AI and it is important to assess the business suatainability and operational balance on human versus machine efforts. Even though we can’t fully explain the decision making of AI systems with existing technologies, we can certainly provide risk assessments on the operational spectrum from fully human to fully automated under different scenarios. Besides risk, we may also want to establish fairness/bias benchmarks on known data diversities and best effort design strategies to operate in new global environments with yet undiscovered or unaccounted bias sources. This talk presents a customer centric strategic approach to discovery, design and deployment of ML/AI based products. The 7E approach comprises of: Existence ??? Expression ??? Execution ??? Empowerment ??? Enterpreunership ??? Envision ??? Evolution. The approach is examined with reference to ML/AI based solutions with some concepts and ideas derived from Natural sustainable systems.
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