The study endeavored to identify the reasons why the entrepreneurs become motivated and are compelled to establish business enterprises. To the end, 400 small entrepreneurs consisting of both the male and the female traders, manufacturers, and service providers from 6 districts of Dhaka and Rajshahi divisions were interviewed personally and over telephone using an interview schedule. Descriptive statistical tools such as frequency, percentage, and rank order were used to analyze the data. The findings disclosed money making for family, self-employment, gaining higher social status, use of personal knowledge and previous experience, family business tradition, and less complexity but more profitability nature of business as the pull factors while lack of higher formal education, curse of unemployment, dissatisfaction with previous occupation, and family hardship or pressure as the push factors. The study ended with drawing a conclusion based on the findings.
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