Husam Kokash, George Thomas, Salem Al-Oun
The study presents an understanding of corporate social responsibility (CSR) as a strategic management tool of real estate companies in Jordan. The major objectives of the enquiry are to examine the level of engagement of such companies with CSR, and to identify motivations, obligations and obstacles that influenced their level of engagement. An empirical examination of Jordanian real estate companies was attempted using a structured questionnaire through a survey instrument. The study used primary data collection from a random sample of 50 managers from two major cities, Amman and Irbid. The empirical results revealed that real estate companies in Jordan had actually adopted CSR only marginally because of government and regulations compulsions. Field analysis indicated that CSR portfolios of these companies were very limited. In the absence of such selfconviction, social responsibility engagement was often hurdled by obstacles like budgetary constraints, shortage of expertise, and awareness. These companies lacked realizing benefits of social responsibilities as a management tool for long-term strategic success. The study recommended companies to get more awareness, education, and training about benefits of corporate social responsibility such as promoting social dialogue, ensuring the safety and health at work, and fostering activities of social work and economic growth.
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