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The Role of National Culture in International Business: A Li | 97266
International Research Journals
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Journal of Research in International Business and Management

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The Role of National Culture in International Business: A Literature Review

Abstract

Esther Ambos*

This literature review examines the role of national culture in international business. It explores the different cultural dimensions and their impact on various aspects of international business such as marketing, human resource management, and negotiations. The review also discusses the challenges of managing cultural differences and presents strategies to address these challenges.

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