Cross-Cultural management: Insights and innovations in inter | 102516
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Journal of Research in International Business and Management

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Cross-Cultural management: Insights and innovations in international business.


Robert Holcomb*

Cross-cultural management plays a pivotal role in the globalized business landscape, where companies operate across diverse cultural contexts. This paper explores insights and innovations in international business by examining the challenges and opportunities presented in cross-cultural management. It delves into the complexities of navigating cultural differences, building effective cross-cultural teams, and implementing strategies that promote intercultural understanding and collaboration. Drawing on contemporary research and real-world examples, this study offers valuable perspectives for businesses aiming to thrive in multicultural environments. By analysing innovative approaches and best practices, this paper provides a comprehensive overview of the evolving field of cross-cultural management, offering insights essential for global business success.

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