The purpose of this study is to unravel issues that push or pull women of Bandung and Harare to venture into traditionally female sectors which leads to sector crowding and slow business growth. Also to discover factors that discourage these women from venturing in the male dominated sectors which are characterized by rapid growth and success? Design/methodology/approach – A phenomenological and comparative qualitative approach was adopted for this study to help the researcher gain deeper understanding of experiences of Bandung and Harare female entrepreneurs with respect to the issues that influenced their choice of sector to venture their business into in total early stage entrepreneurial activity. With a purposive sampling technique, 3 women from Bandung and 3 women from Harare active fashion entrepreneurs were sampled for the study.
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