Journal of Research in International Business and Management

All submissions of the EM system will be redirected to Online Manuscript Submission System. Authors are requested to submit articles directly to Online Manuscript Submission System of respective journal.

Isabelle Fournier

Department of Marketing and Global Communication, Institut Supérieur de Commerce International, France

Publications

Short Communication
International Marketing Communication and Its Influence on Global Brand Effectiveness
Author(s): Isabelle Fournier*

HTML PDF