Using artificial intelligence to enhance key business operat | 103154
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Journal of Research in International Business and Management

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Using artificial intelligence to enhance key business operations


Sivasubramaniyan Sahadevan*

This study focuses on the benefits and drawbacks of introducing Artificial Intelligence (AI) into key business operations such as product development, marketing, sales, customer service, operations, and finance. AI employs machines and algorithms that replicate and augment human intelligence. While AI has the potential to enhance human skills and decision making, it is important to note that human supervision and assistance are essential when incorporating AI into business operations. Entrepreneurs may increase production, lower expenses, and gain a competitive advantage by employing AI tools and practices. In general, this study demonstrates the potential benefits and challenges associated with artificial intelligence in business operations.

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