Journal of Research in International Business and Management

Strategic management plays a vital role in guiding organizations toward long-term success in an increasingly competitive and uncertain business environment. This study examines the significance of strategic management practices in enhancing organizational performance and achieving sustainable competitive advantage. The paper discusses key strategic processes such as environmental analysis, strategy formulation, implementation, and evaluation. It highlights how effective leadership, resource allocation, and organizational alignment contribute to strategic success. Additionally, the study explores the impact of external factors, including market dynamics and technological change, on strategic decision-making. By integrating theoretical frameworks with practical perspectives, this research provides insights into how organizations can develop adaptive strategies to respond to environmental challenges. The findings emphasize that well-designed and effectively implemented strategies enable firms to improve performance, foster innovation, and maintain resilience in dynamic markets.