Journal of Research in International Business and Management

Endogenous knowledge: the base for women entrepreneurial activity in Southwest Benin

Abstract

Dagoudo A. Bienvenu

The women entrepreneurial activity has highlighted in recent years as a crucial way to create jobs and improve the economic situation. The women entrepreneurial activity is rooted in social cultural context until endogenous knowledge reveal important. This study searches to examine the women entrepreneurial activity in Southwest Benin through endogenous knowledge.  It is focused on the institutional theory like a conceptual framework. The data has been provided by adult population (woman entrepreneur age 45 years old). 51 women entrepreneurs have been interviewed. The choice of respondents has been made on base of snowball sampling. Despite the majority (70, 59%) of women entrepreneurs runs their businesses in the culinary sector (maize paste, peanut fritter, bean fritter, cassava flour…).

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