Journal of Research in International Business and Management

A study on women entrepreneurs in Media sector, within India and the challenges they face to lead their sector

Abstract

Jasmeen Kaur

As per FICCI-Frames report for 2018 the Indian media and entertainment industries reached Rs 1.5 trillion in 2017, witnessing a growth of almost 13% over 2016 and growing faster than the gross domestic product. This growth has seen lots of opportunities for start-ups and emergence of women entrepreneurs. India has witnessed women entrepreneurs making their mark in sectors starting from e-commerce sites to writing blogs that touch upon various aspects such as food, travel, lifestyle and wellness, to media industry. With platforms like Little Black Book, MissMalini.com to mention a few has made inroads in to the main stream.

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