Journal of Research in International Business and Management

Business Sustainability and Its Strategic Importance in Global Business Management

Matteo Ricciardi^{* 1}Department of Business and Sustainability, European School of Management, Italy
^*Corresponding Author:
Matteo Ricciardi, Department of Business and Sustainability, European School of Management, Italy,

, Manuscript No. JRIBM-25-177240; Published: 20-Mar-2025

Abstract

Business sustainability has emerged as a strategic priority for organizations operating in increasingly competitive and environmentally conscious global markets. This study examines the role of business sustainability in achieving long-term organizational performance and global competitiveness. It explores the integration of economic, environmental, and social dimensions into corporate strategy and managerial decision-making. The paper highlights how sustainability-driven practices improve operational efficiency, risk mitigation, and stakeholder trust. It also discusses the growing influence of regulatory frameworks, international sustainability standards, and stakeholder expectations on business operations. By integrating sustainability concepts with international business perspectives, this study emphasizes that sustainable strategies enhance organizational resilience, innovation, and long-term value creation. The findings suggest that firms embedding sustainability into core business processes are better positioned to achieve responsible growth and sustainable success in the global business environment.

Key Words

Business Sustainability, Sustainable Strategy, Corporate Responsibility, Environmental Management, Social Sustainability, Global Business, Long-term Performance, Sustainable Development

Introduction

Business sustainability refers to the ability of organizations to operate in a manner that supports long-term economic performance while minimizing negative environmental and social impacts. In the global business environment, sustainability has become a central concern due to rising environmental challenges, resource constraints, and increased stakeholder awareness. Organizations are under pressure to move beyond short-term profit maximization and adopt strategies that ensure responsible and ethical business conduct. Business sustainability integrates environmental stewardship, social responsibility, and economic viability into organizational strategy, enabling firms to align long-term goals with global development priorities (Chopra et al., 2021).

The concept of sustainability is closely associated with the triple bottom line framework, which emphasizes economic, environmental, and social performance. This approach encourages organizations to measure success beyond financial outcomes and consider their broader impact on society and the environment. Firms adopting this framework enhance transparency, accountability, and strategic alignment in global markets. Environmental sustainability has gained prominence as organizations face challenges related to climate change, pollution, and resource depletion. Businesses are increasingly investing in renewable energy, waste reduction, and eco-efficient production processes. These initiatives not only reduce environmental impact but also improve cost efficiency and innovation capability.

Social sustainability focuses on ethical labor practices, employee well-being, and community engagement. Organizations that promote fair labor standards and inclusive workplace practices strengthen employee commitment and organizational reputation. Socially responsible behavior contributes to long-term stakeholder trust and brand loyalty (Bansal & DesJardine, 2014).

Regulatory pressures and international sustainability standards have significantly influenced business sustainability practices. Governments and global institutions have introduced policies that require organizations to disclose sustainability performance and comply with environmental and social regulations. Compliance enhances credibility and reduces legal and operational risks (D'Amato et al., 2024).

Stakeholder theory provides a strong foundation for understanding business sustainability. Firms are accountable not only to shareholders but also to employees, customers, suppliers, and communities. Addressing stakeholder expectations supports sustainable value creation and long-term success. Sustainability is increasingly integrated into strategic planning and decision-making. Organizations incorporate sustainability criteria into investment decisions, product development, and supply chain management. This strategic integration ensures consistency and long-term impact (Lee et al., 2024).

Technological advancements support sustainable business practices by enabling efficient resource management, environmental monitoring, and sustainable innovation. Digital tools enhance transparency and improve sustainability reporting (Rezaee, 2016). Global supply chains have become a focal point for sustainability efforts. Organizations are expected to ensure ethical sourcing and environmental responsibility across international suppliers. Sustainable supply chain management enhances resilience and risk management.

Conclusion

Business sustainability is essential for achieving long-term success in global business environments. This study highlights that integrating environmental, social, and economic considerations into corporate strategy enhances organizational resilience and stakeholder trust. Firms that adopt sustainability-driven approaches improve risk management, innovation, and global competitiveness. Ultimately, business sustainability supports responsible growth and long-term value creation in an increasingly interconnected world.

References

Bansal, P., & DesJardine, M. R. (2014). Business sustainability: It is about time. Strategic  organization, 12(1), 70-78.

Indexed at, Google Scholar, Cross Ref

Chopra, M., Saini, N., Kumar, S., Varma, A., Mangla, S. K., & Lim, W. M. (2021). Past, present, and future of knowledge management for business sustainability. Jol  Cl Pro. 328, 129592.

Indexed at, Google Scholar, Cross Ref

D'Amato, D., La Notte, A., Damiani, M., & Sala, S. (2024). Biodiversity and ecosystem services in business sustainability: Toward systematic, value chainâ?wide monitoring that aligns with public accounting. Jol  Ind  Ecol.  28(5), 1030-1044.

Indexed at, Google Scholar, Cross Ref

Lee, V. H., Dwivedi, Y. K., Tan, G. W. H., Ooi, K. B., & Wong, L. W. (2024). How does information technology capabilities affect business sustainability? The roles of ambidextrous innovation and data�driven culture. R&D Management. 54(4), 750-774.

Indexed at, Google Scholar, Cross Ref

Rezaee, Z. (2016). Business sustainability research: A theoretical and integrated perspective. Jol of Acc lit. 36(1), 48-64.

Indexed at, Google Scholar, Cross Ref