The odds of surviving the initial stages of any start up are alarmingly low (only 1 in 10 has an opportunity for success). It is a time when money and power is limited, and leadership is crucial. The literature on entrepreneurial leadership is still evolving. Whereby current leadership literature often focuses on individuals that are often appointed or elected to leadership positions, entrepreneurial leadership is created by the individual – for the individual. It involves a key facet – personal risk – that is to a much greater degree than when associated with other leadership roles.
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