+44-7897-074717R.K. Srivastava, Suresh Tulshiram Salunke
This paper describes how impact of product range, price level, product positioning and technological change can help in formulating optimal business strategy for automotive manufacturers. A key aspect of identifying future trend of market is the key gradient to formulate proper marketing strategy - Mr. Andrew Young, 1(2008). The purpose of the study is to see the underlying theory of the product sustainability from business prospective. The identification of the marketing characteristics, marketing objectives and the application of marketing strategies within each phase of the developing business process for Bearing Industries in Asia.
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