Journal of Research in Hospitality, Tourism and Culture Vol. 3(1) pp. 011-013, March 2016. DOI: http:/dx.doi.org/10.14303/jrhtc.2016.011. Copyright © 2016 International Research Journals

 

Full Length Research Paper

Incredible India

Dr. M Lakshmi Prabha

Assistant Professor (SG), Department of Biotechnology Karunya University, Coimbatore-641 114, Tamilnadu

Corresponding author: lakshmi.prabha48@gmail.com

Abstract

Incredible India is the name of an International marketing campaign by the Government of India to promote tourism in India in 2002 to a global audience. The campaign projected India as an attractive tourist destination by showcasing different aspects of Indian culture and history like yoga, spirituality, etc. The campaign was conducted globally and received appreciation from tourism industry observers and travelers alike. India has emerged as the fastest growing market in the Asia-Pacific in terms of International tourist spending. In 2011 Maharashtra, Tamil Nadu and Delhi were the most popular states for foreign tourists. Domestic tourists visited the states like Uttar Pradesh, Andhra Pradesh and Tamil Nadu most frequently. ChennaiDelhiMumbai and Agra have been the four most visited cities of India by foreign tourists during the year 2011. Worldwide, Chennai is ranked 41 by the number of foreign tourists, while Delhi is ranked at 50, Mumbai at 57 and Agra at 65. India's rich history and its cultural and geographical diversity make its International tourism appeal large and diverse. It presents heritage and cultural tourism along with medical, business, educational and sports tourism (Smith, 2007).


Keywords: Incredible India, India, Heritage, Tourism