Journal of Research in Hospitality, Tourism and Culture

Journal of Research in Hospitality, Tourism and Culture Vol. 2(1) pp. 13-23, January 2014. DOI: http:/dx.doi.org/10.14303/jrhtc.2013.113. Copyright © 2014 International Research Journals

 

 Full Length Research Paper

The Practice of Tourism in Castrolanda – Paraná/Brazil: analysis of the culture and the innovation dynamic from the Meaning Cores

Yára Lúcia Mazziotti Bulgacov, Universidade Positivo (UP). Address: Rua Pedro Viriato Parigot de Souza, 5300. Campo Comprido, Curitiba/PR, Brazil. E-mail: ybulgacov@gmail.com.

Sieglinde Kindl da Cunha, Universidade Positivo (UP). Address: Rua Pedro Viriato Parigot de Souza, 5300. Campo Comprido, Curitiba/PR, Brazil. E-mail: skcunha21@gmail.com.

Fabíola Bevervanço Zdepski, Pontifícia Universidade Católica do Paraná (PUC/PR). Address: Rua Imaculada Conceição, 1155, Bairro Prado Velho, CEP: 80215-901, Curitiba/PR, Brazil. E-mail: fabiolabz@gmail.com.

Vanessa de Oliveira Menezes, Universidade Estadual do Centro-Oeste (UNICENTRO). Address: PR 153, s/n. Irati/PR, Brazil. E-mail: vanessamenezes@hotmail.com

*Corresponding authors e-mail: vanessamenezes@hotmail.com

Received December 17, 2013; Accepted January 7, 2014

Abstract

 

This paper aims to reveal, from the standpoint of the social actors, how they see the trajectory of tourism activity as a service practice in Castrolanda Colony – Parana, innovating from the exploitation of its historical and cultural aspects. The methodology proposed by Aguiar and Ozella (2009, 2013) is used to provide conditions for the actors’ reflections on the possibilities of introducing expansive manufacturing practices, discussing the Theory of Activity with the Innovation Theory so as to allow, data analysis through the identification of Meaning Core. The cores suggested that tourism is recognized by the respondents as an economic activity relevant to Castrolanda and therefore also as a source of business opportunities and labor, of supplementary income and thus as a way of adding market value to the Colony as a whole. The empirical approach suggested a potential for complementarily between an expansive practice and interpretative approaches, taking the divergent approach to innovation highlighted by Hjalager (2010). A Colônia Castrolanda é uma localidade situada a 06 quilômetros do centro de Castro e é constituída, em sua maioria, por imigrantes e descendentes de holandeses que chegaram ao país na década de 50 e que durante muitos anos se dedicaram exclusivamente à atividade agrícola.A iniciativa para a construção deste trabalho surgiu de um interesse neste enfoque de estudo, mas também em uma deficiência em pesquisas científicas que abordassem a aplicação da inovação na atividade turística e, principalmente estudos que abordassem a inovação a partir das perspectivas cultural e histórica.The initiative for undertaking the present work arose from an interest in this study approach, but also from a deficiency in the scientific research that addressed the implementation of innovation in tourism, in particular studies focused on innovation from cultural and historical perspectives. Grande parte das pesquisas relacionadas à inovação a introduzem apenas como um fenômeno econômico e exploram a atividade somente no viés da mudança tecnológEste artigo traz uma nova visão à atividade por dar enfoque ao significado da inovação para seus atores, explorando a aprendizagem como ponto fundamental para que haja fenômeno aconteça. 

Keywords: Meaning cores, culture, innovation in tourism, communities of practice, Castrolanda, touristic destiny.

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