International Research Journal of Arts and Social Sciences

Research Article Michael Nnabundo Nwabuzor and Celestine Verlumun Gever Social media as instrument of global mobilization: a textual analysis of the ‘bring back our girls’ campaign [View Abstract] [Full Article - PDF] [Download Full Text] pp. 7-18 (283 KB) Int. Res. J. Arts Soc. Sci. 2015; Vol. 4, No. 1 DOI: http://dx.doi.org/10.14303/irjass.2014.063
Review Jin Wang The relationship between brand association and brand equity in the brand relationship management [View Abstract] [Full Article - PDF] [Download Full Text] pp. 1-6 (70 KB) Int. Res. J. Arts Soc. Sci. 2015; Vol. 4, No. 1 DOI: http://dx.doi.org/10.14303/irjass.2014.061