Educational Research

Educational Research (ISSN:2141-5161) Vol. 3(6), pp. 509-513, June 2012         
Copyright © 2012 International Research Journals



House buyers’ satisfaction on housing projects in Malaysia: A conceptual framework

1Aziam Mustafa and 2Maznah Ghazali

1Department of Commerce, Politeknik Sultan Salahuddin Abdul Aziz Shah, Persiaran Usahawan Seksyen U1, 40150 Shah Alam Selangor, Malaysia

2Faculty of Business Management, Universiti Teknologi MARA , 40000 Shah Alam Selangor, Malaysia

*Corresponding Author E-mail:; Tel: +603-51635018

Received 16 May, 2012; Accepted 12 June, 2012


This paper attempts to develop an extended conceptual framework of house buyers’ satisfaction in Malaysia. This study employs the Expectancy Disconfirmation Paradigm Theory (EDP), the Purchase Buying Behavior Model and the Gap Analysis Model. Essentially, the extended conceptual framework is proposed and a proper direction for further study is also provided. Product and service quality, price, location, delivery system and house buyers’ characteristic are modeled as constructs that influence house buyers’ satisfaction.


Keywords: Service quality, product quality, customer satisfaction, expectations, perceptions, gap analysis, purchase buying behavior, delivery system.

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