Educational Research

Educational Research (ISSN:2141-5161) Vol. 4(7), pp. 517-524, July, 2013         
Copyright © 2013 International Research Journals


Full Length Research Paper

Acknowledging, accepting, appreciating and achieving, are these really motivating?

Prof. Dr. K. C. Patrick Low, Dr. Mohd Zahidul Islam and *Dr. Sik Liong Ang

Faculty of Business and Economics, Universiti Brunei Darussalam, Jalan Tungku Link, Gadong BE 1410, Brunei

@Associate, University of South Australia and MD, BusinesscrAFT Consultancy

*Corresponding Author E-mail:

Received June 26, 2013; Accepted July 22, 2013


The purpose of this paper is to examine the influence of 4 A’s (acknowledging, accepting, appreciating and achieving) or motivation in Bruneian and Singaporean organizations. This is a qualitative research study by nature on Knowledge Management and interviews were conducted to collect responses from the employers and employees from the Small and Medium Enterprises (SMEs) in Bruneian and Singaporean organizations. The findings indicate that the 4As (acknowledging, accepting, appreciating, achieving) is important for motivation. It is reasonable to conclude, on the finding that acknowledging, accepting, appreciating, and achieving should be used to improve motivational level in an organization. And to draw a general conclusion, future investigation is required as it focuses on selected respondents’ interview outcome only. The paper reinforces the body of knowledge relating to motivation in Bruneian and Singaporean organizations.

Keywords: Motivation, acknowledging, accepting, appreciating, achieving.


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