Educational Research

Educational Research (ISSN:2141-5161) Vol. 2(12), pp. 1719-1726, December 2011         
Copyright © 2011 International Research Journals



A conceptual framework of a modified unified theory of acceptance and use of technology (UTAUT) Model with Nigerian factors in E-commerce adoption

Chiemeke S.C.1 and Evwiekpaefe A. E.2* 

1Department of Computer Science, University of Benin, Benin City, Nigeria.

2Department of Mathematics/Computer Science, Nigerian Defense Academy, Kaduna, Nigeria 

*Corresponding Author E-mail:

Received 01 September, 2011; Accepted 19 November, 2011


The conduct of business has advanced from the ‘trade by barter’ days through the ‘commodity money’ era to a ‘cashless or digital’ epoch referred to as electronic commerce (e-commerce) (Ovia, 2008). Nigeria is a country highly dependent on cash for its transactions. Internet utilization is at its infancy in Nigeria despite the liberation of the telecommunication sub-sector in the 1990’s. Moreover, there is insufficient research in e-commerce on developing countries like Nigeria and limited understanding of the underlying factors that affect its adoption. Hence, in this paper we propose a conceptual framework of a modified Unified Theory of Acceptance and Use of Technology (UTAUT) model with Nigerian factors towards user adoption of e-commerce in Nigeria. However, the paper’s approach is based on an in-depth literature review.


Keywords: Adoption, E-commerce, framework, Nigeria, unified theory of acceptance and use of technology (UTAUT) model.

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